Since its UK launch over 20 years ago, the National Lottery’s website claims it has made 3,700 millionaires. What a figure! And of those 3,700 lucky few, how many do you think bought their dream cars? I’m guessing the majority of them. So is the answer around the 3,500 mark? I don’t think so. That figure only takes into consideration the millionaires. How many of the people who won a lesser figure do you think also bought a car? That’s the thing about cars, they remain people’s second highest purchase therefore along with a dream house, a dream car is probably a top priority. For those not winning enough for a dream house, the dream car would surely be the next best thing. So maybe tens of thousands? Not quite. I believe the national lottery has played a part in selling not just a few thousand, not tens of thousands, but hundreds of thousands of cars - possibly millions.
Without realising the lottery made us consider our dreams. If we were one of the lucky 3,700 – what would we do with the money? With clever advertising campaigns making people think it could be them, it also made people think how they would spend it. You imagine what you would do with all that wealth, you possibly buy a ticket, but for the majority, the numbers don’t come up and realisation soon hits that the odds are stacked against you.
What doesn’t fade as fast is the desire to have those things. Imagining your life with your dreams in it. I believe this changed social attitude to those aspirational brands by simply putting them in people’s mind-set. It made people consider how it would feel were those things within reach. What I think this then did was make people work harder for those dreams. Consider how they can achieve it all without the lottery win. Strive more, reach higher, work harder.
For many it has paid off, I bet some succeeded. By visualising their dreams, they made them happen, bought them to life and for some, possibly bought that dream car a little bit closer. That dream car might require a lottery win to buy brand new but if I get that promotion, if I gain that qualification, I just might one day save up for a sparkling second hand model. Don’t be envious of people’s good fortune or success, strive for it yourself. As I’ve said before, I think we shouldn’t be afraid of striving to succeed and celebrating success. I certainly recall my first aspirational car. As a technician repairing many cars day in day out, I always dreamt I’d own a 1960 MINI Cooper S. As a car enthusiast though, I never just had one dream car. I had a full garage in my head. And with the massive amounts up for grabs with roll overs and the European lottery, dream garage is probably more apt. After some careful consideration here’s my dream garage;
What would those five cars be in your dream garage be? Let us know and we could be picking them to appear at one of the Car Café
events that are taking place at our head office throughout the summer.